What is the difference between deleting and unsubscribing a contact? May 02, 2022 04:58 Updated It's very important to understand the difference between deleting and unsubscribing a contact because you must ensure you do not send to contacts who may have opted out from receiving messages from you. Deleting a contact removes them from your address book; however, if they are created as a contact again you may inadvertently send them another message. Learn more about deleting contacts here.Unsubscribing a contact means that as long as the recipient stays unsubscribed they will not receive a message from your account regardless of you including them in future broadcasts. Learn more about unsubscribing and re-subscribing contacts here. Related articles Why have my messages failed to send?