When registering a sender ID through Vodafone Business Messaging Hub, you need to select which entity type flow to use. This choice is final and cannot be changed, so it's important to select the correct option. Use this guide to determine which registration flow applies to your situation.
Note: This guide is for informational purposes only and does not constitute legal advice. The information provided in this article is intended to help you understand the different entity types and registration flows available through Vodafone Business Messaging Hub for ACMA Sender ID registration.
If you have questions about your legal obligations or which registration pathway applies to your specific circumstances, you should seek independent legal advice from a qualified legal professional.
International & non-ABN entities
If you do NOT have an Australian Business Number (ABN):
- Self-service sender ID registration is not yet available through Vodafone Business Messaging Hub
- Full registration support for Non-ABN entities is coming in a future release
- Interim Solution: Use a dedicated Australian mobile number instead of an alphanumeric sender ID
Why dedicated numbers?
- Available immediately with no registration requirements
- Ensures business continuity while we develop full Non-ABN support
To use a dedicated number: Self-serve a dedicated number via Settings > Numbers and scroll down to Dedicated Numbers
The three registration types (for ABN entities)
Important: All three registration flows below require an Australian Business Number (ABN). If you don't have an ABN, please see the notice above about using dedicated numbers as an interim solution.
Please take the time to choose the correct registration type. If you select the wrong registration type:
The registration cannot be changed - you'll need to start over
You may face compliance issues
Your sender ID registration may be rejected
You may need to re-register using the correct pathway
1. Your business (Direct Registration)
Register a sender ID for your own company linked to your Vodafone Business Messaging Hub account.
Choose this if:
You're registering a sender ID that your own company will use
The sender ID matches your company's registered business name, company name, trademark, or domain
You're sending messages for your own business purposes
Examples:
A retail store registering "ACME" to send order confirmations to their customers
A medical practice registering "DrSmith" to send appointment reminders
An e-commerce company registering "SHOPNOW" for delivery notifications
Follow the Customer registration flow
2. Entity associate (Authorized Entity)
Register a sender ID on behalf of another company that has authorized you.
Choose this if:
You're a service provider (like a marketing agency, call center, or customer support provider)
You actively send messages FOR your clients using their sender IDs
Your client has authorized you to send messages using their brand name
The sender ID belongs to a different ABN other than the one linked on your Sinch account, but account has or is given authority to use it (either this is your other owned ABN or for your clients)
Key characteristic: You have an Australian Business Number (ABN) and operate as a service provider.
Examples:
A marketing agency sending campaign messages for multiple retail clients
A customer service center sending support messages on behalf of client companies
Important: The sender ID must match your client's registered business details, not yours. You'll need their authorization to proceed.